YMCA Twin Cities

REAL PEOPLE. REAL FITNESS.

This low-budget, pro bono campaign came at a time when fitness centers were more about looking good than feeling good. Gyms and classes were often intimidating for those who didn’t embody a perfect body, so we created these ads to reveal the YMCA as a place that always has and always will welcome anyone.

A little spot about what SOME people say before they sleep.
An interview with someone who probably shouldn't be on the radio.
A silly little spot about people who are little too plastic.